In my oppinion yes and most sellers are not on it.

What that means is the vast majority of sellers are using JUST ChatGPT, maybe one other tool (typically another LLM) to carpet bomb prospects with AI slop emails while early adopter reps and using 4 - 6 AI tools and they are creating WORKFLOWS all throughout the sales cycle.

If you are in the first category you're playing for activity (net fishing aka volume) in a game that rewards insights (spear fishing).

Here’s what you are missing out on:

While you're automating sequences, someone else is not only synthesizing their prospect's 10-K, they are using financial signals as Point of View triggers.

And they are getting meetings with more senior executives than ever before.

Building a point of view around how their product can shore up that metric.

They are ready to talk directly to the customer’s business reality - without mentioning their product (yet).

That's not prepping for better discovery.

That's walking in ten steps ahead.

Here's what happens when you get this right:

You stop showing up to bake-offs after the cement has dried on their thinking. The CFO takes your call because you mentioned something from their earnings report that no one else caught. The conversation shifts from "tell me about your product" to "how do you see this playing out." You're not competing on price anymore because you're the only one in a different conversation.

And yes signal/data based outreach doesnt solve all problems and new challenges come with it: bad data, signal noise, overengineering, integration failures etc. But 90% of firms never even reach the point of wrestling with those.

Its crazy how badly AI get implemented in companies nowadays. Havnt we seen that in the past with ‘digitalization’ - special CDO “Chief Digital Officer” (mostly +40yrs old) with its own department? They got overrun by digital native companies. Wave AI into every single

GTM Engineering / Allbound / RevOps or whatever you want to call it, will be the status quo in a few years. Like not using social media, e-commerce etc.