My journey didn’t start in marketing. I began as an apprentice draftsman, then worked my way into business studies at the University of St. Gallen.
In 2019, I joined Switzerland’s biggest staffing agency and ran into a bottleneck with demand generation - I knew I could do it better. So I founded Capalis.ch, a staffing agency. We sent 1’000 customized messages a day and generated 5× more meetings than our competitors - even though they had 20× more headcount.
My personal profile alone has 12,000+ followers. Across our profile cluster, we had hundreds of thousands. And this was in 2020 - before tools like Instantly, Lemlist & co were even a thing. I grew the company to serve a few hundred clients.
Fast forward to 2022: I launched GetCandidates, focused on social recruiting. To acquire new clients, I dove into email marketing. It exploded. So much that I dropped social recruiting completely and switched full-time to email marketing, then expanded to overall GTM.
Today, as the founder, we help companies build scalable, ROI-driven lead engines. No fluff, no hype - just results.