📌 Who should read this

💡 What you'll learn

Table of contents

There's an old saying among investors: “when a new role comes out, a new category is created.”

Which means a big market cap company has emerged… and the investors just got super rich

eg Marketo (Marketing Automation 1.0) and HubSpot (Inbound Marketing).

And in 2025 the same is happening again. Companies like Clay ($3B, 5x YoY)….

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… or N8N ($2B, 6x YoY) are growing like crazy

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and enabling a new category: GTM Engineering

people are raving about those companies!

I also love them. I cant think of going back and not use any of them - we are using them on a daily base and get 10x more done with them.