Use cases that saved/made customers (or me) many $100,000

ABM + Manual Outreach

• Manually build initial leadlist (Sales Nav, Apollo, Lusha etc) of TAM (total adressable market, all possible companies in the market)
• Enrich data to qualify accounts
• You're left with 100% ICP fits → Run ads against + extend with people to reach out

Signal-based outbound

• Automate the above and identify leads that based on triggers (job changes, hiring, team growth etc)
• SDR don't build lists anymore - at least not in 95% of the time / by default (that should be the goal)
• Qualify these leads and assign to SDR to call (making 100-150 dials) or followup or send manual message (eg video dm on linkedin)

Inbound

• Qualify lnbound leads (enrich data + qualify)
• Route Tier 1 leads directly to SDR to call
• Tier 2 gets personalized+automated outreach

Content

• Scrape best-performing posts in your niche
• Record your founder story, ICP info etc.