Table of contents

Who should read this?

Results don’t lie

What you’ll learn are the key principles that allowed our customers to go from 2 meetings a month to more meetings than they can handle.

This is not some theory but actual insights from the front lines of pipeline creation.

Let’s look at a screenshot from their campaigns:

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(This client sells large-scale industrial solarpower plants and is located in DACH, that explains the big deal size)

(more results here: Results)

In this playbook, we’ve documented step-by-step how exactly they were able to achieve such results in such a short time. There are 5 critical areas you need to master to create your own outreach engine.

5 Areas to master for a full pipeline

There are 5 areas you need to master to build a successful outreach engine that fills your sales pipeline.

  1. Understand your customers (Avatar)
  2. Valuable Offer (Offer)
  3. Secure outreach Infrastructure (Deliverability)